Website of a product and 3 competitors

B2B-developer with 450 000 clients

UX research to test the first perception of the website, content quality, search and product comparison. Also conducted a survey on product selection criteria.

Conversion rate of demo version downloads is lower than the market average.

120 participants
Big city dwellers
End users of the SaaS, opinion leaders and decision makers.

Various usability issues related to the necessary functions search, naming of sections and labels.
Unclear resulting interface for the end users.
Post-survey revealed missing features that are positively required by users.

A new website concept was created with less pages and different wording, its interactive prototypes have been user tested.
The new website first was published for 1/3 of the traffic and necessary measurements were done.
After that was the new website was released for all users.

+40%

Registrations