Telecom website, application form
Telecom company, top 10 in the country
The company tested how people select and order home Internet services
CUSTOMER CHALLENGES:
- High-quality traffic with low conversion rate.
- Strange browsing patterns through the website as seen in Google Analytics.
Research participants:
- 200 participants
- Users of home Internet. Non-clients.
- Living in large cities
- Equally divided iOS, Android and desktop users
identified Issues
Various Information Architecture issues.
Unclear options and their copy in the ordering form.
- Information Architecture is reworked.
- Ordering form is shortened and rearranged.
- New site prototype is tested again.
Results:
+300%
Conversion rate
