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Telecom website, application form

Telecom company, top 10 in the country

The company tested how people select and order home Internet services

CUSTOMER CHALLENGES:
  • High-quality traffic with low conversion rate.
  • Strange browsing patterns through the website as seen in Google Analytics.
Research participants:
  • 200 participants
  • Users of home Internet.  Non-clients.
  • Living in large cities
  • Equally divided iOS, Android and desktop users
identified Issues

Various Information Architecture issues.

Unclear options and their copy in the ordering form.

  • Information Architecture is reworked.
  • Ordering form is shortened and rearranged.
  • New site prototype is tested again.
Results:
+300%
Conversion rate
Senso Logotype