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Online application form
Telecom company -one of the top 10 in the country
The company tested how people select and order home internet services.
High-quality traffic but low conversion rate.
Strange browsing patterns through the website as seen in Google Analytics.
Users of home Internet
Living in large cities
Equally divided between iOS, Android, and desktop users
Various Information Architecture issues.
Unclear options in the application form.
The site Information Architecture was redesigned.
The application form was shortened and reorganised.
A new site prototype was tested.