Car insurance calculator
One of the top 5 insurance providers in the country
The calculator was tested in three typical usage scenarios.
CUSTOMER CHALLENGES:
Usability problems were suspected due to a poor conversion rate despite good website traffic. An expert review was conducted and did not reveal the expected results.
Research participants:
- 80 participants
- Car owners
- Non-clients
- Equally divided between iOS and Android users
Issues IDENTIFIED
- Unsuitable user interface for selecting a car model.
- Unclear form instructions lead to the calculator crashing when fields were filled incorrectly.
- Unclear pricing logic.
- Lack of data retention. Returning users (even after a brief interruption) had to fill all forms again.
- The user interface was improved.
- Naming and labels of the fields were improved.
- Additional tips and suggestions were added to some form fields.
Results:
+18%
Conversion rate
