Travel insurance calculator
One of the top 10 insurance providers in the country
The insurance calculator for travellers was tested on its ability to upsell additional services.
CUSTOMER CHALLENGES:
Visitors don't notice many of the additional options and services, or don't understand why they might need them. This reduces the average bill.
Research participants:
- 90 participants
- Personal income over $700/month
- Travel abroad at least once a year
- Equally divided between iOS, Android and PC users
Issues IDENTIFIED
- Most research participants didn't notice the different options and, if they did, they misunderstood them.
- Participants were confused by the overly detailed description and titles.
- The texts didn't motivate participants to make a purchase.
Based on the results, the company created three redesigned prototypes of the calculator and its visuals. After a quick test, they presented the best one to their target audience.
Results:
+12%
Average bill
