Competitor analysis of the mobile websites of 4 real estate developers
Real estate developer
General UX testing and benchmarking of a site and competing products. The research included evaluation of the visual appeal, quality of the information presented. Tasks included apartment search and choosing process.
CUSTOMER CHALLENGES:
Competitor benchmarking shows that their conversion rate is 15-43% higher and that they present their apartment buildings much better.
Research participants:
- 120 participants
- Live in major cities and nearby towns
- Personal income is over $800
- Recently searched the internet for an apartment to buy
identified Issues
The company own site turned out to be visually more attractive, but the apartment search UX and the website navigation were more appealing on competitors' websites.
- Redesign of the website navigation and overall IA.
- The internal pages structure has been changed.
- Data display for the apartments and buildings has been enriched and improved.
Results:
+14%
Conversion rate
