Competitor analysis of the mobile websites of 4 real estate developers
General UX testing and benchmarking of a site and competing products. The research included evaluation of the visual appeal, quality of the information presented. Tasks included apartment search and choosing process.
Competitor benchmarking shows that their conversion rate is 15-43% higher and that they present their apartment buildings much better.
The company own site turned out to be visually more attractive, but the apartment search UX and the website navigation were more appealing on competitors' websites.