Mobile website of a real estate developer

Real estate developer

The search process was tested for:

  • A specific apartment complex page on the real estate developer's website
  • An apartment page using filters
  • Information on the apartment product card

The quality of floors plan, decoration and apartment complex descriptive content was checked.

CUSTOMER CHALLENGES:
  • Requests from the mobile version of the website are significantly lower than from the desktop version. Below the market average
  • The conversion rate is lower than average on the market.
Research participants:
  • 60 participants
  • Llive in major  cities and nearby towns
  • Personal income is over $800 per month
  • Looking for an apartment to buy
  • Equally divided Android and iOS users
identified Issues
  • Non-critical problems with navigation when searching for an apartment complex.
  • Severe problems when searching for a suitable apartment.
  • Lack of crucial information for the decision making on the apartment card page.
  • Difficulties with structure and navigation when clients want to find important information on a specific apartment page.
  • The company redesigned the navigation of the mobile version, the page structure, titles, apartment search, and filters.
  • Missing necessary information and media materials have been added.
  • The structure of the pages with apartment descriptions has been redone.
Results:
+12%
Conversion rate
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