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Online store

Online store, top 20 in the country

The website usability was tested, and the practice of first perception testing of banners and other marketing materials was introduced.

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CUSTOMER CHALLENGES:

Lack of banner effectiveness.


Research participants:
  • 100 participants
  • Big city dwellers
  • Clients and non-clients
identified Issues
  • Long copy that users don't read. As a result, they either don't click or misunderstand the promotion details.
  • Extra elements on the banners distract and harm attention.
  • A mismatch between the picture and the promotion message. Customers don't understand right away what it is about, and rather not click.

A quality management policy for banners was introduced that requires mandatory user testing.

Results:
+20%
CTR
Senso Logotype