Online store, top 10 in the country

To test the main client flow during the product search and products order.

• 120 participants
• Big city dwellers
• Both clients of the store and clients of competitor stores

• Faults of the website search engine. It was unable to handle several key phrases, common typos and search patterns.
• Inefficient category pages with too few filters.
• Unclear sorting icons.
• User unfriendly product cards, especially display of detailed product information.
• Inconvenient product comparison mechanism, some users didn't notice it at all.
• Customers could hardly select the desired pickup point using the map and the list views.