Website for online shopping
Online shop - one of the top 10 in the country
The process of ordering and searching for products was tested.
CUSTOMER CHALLENGES:
To test the main client flow during the product search and products order.
Research participants:
- 120 participants
- Live in large cities
- Existing clients and clients of competitors
Issues IDENTIFIED
- Faulty website search engine unable to handle several key phrases, common typos, and search patterns.
- Inefficient category pages with too few filters.
- Unclear sorting icons.
- User unfriendly product cards, especially the displays of detailed product information.
- Inconvenient product comparison mechanism which some users didn't even notice.
- Customers couldn't easily select their desired pickup point using the map and list views.
A detailed prototype based on the research data was developed and tested. Changes were then implemented on the website.
Results:
+17%
Average bill
+23%
Conversion rate
