Back to cases

Landing page of a pharmaceutical company

Major pharmaceutical company

Three landing pages for a non-prescription drug are tested.


CUSTOMER CHALLENGES:

Visitors stay on the website for an extremely short time, suggesting the low quality of site content. Outrageous, given that a significant part of the traffic is paid for.

Research participants:
  • 50 participants
  • Big city dwellers
  • 35-45 years old
  • With some specific health problems
  • Middle and high levels of income
identified Issues
  • Poor quality of content in almost all sections. Basic rules of content writing for the web have been ignored, which caused mistrust from the patients.
  • Awkward navigation on the site, page and menu titles.
  • Important information was difficult to find, like questionnaires for self-diagnosis.


Almost all of the content has been rewritten and some of it has been removed from the landing pages. Changed design for some page sections on the landings.

Results:
+130%
Time spent on the website
+50%
Conversion rate
Senso Logotype